Sep 2009 26

tehranbureaulogo PRESS RELEASE: TehranBureau partnership with PBS FrontLine

It gives us great pleasure to announce the partnership of our client, Tehran Bureau, and PBS Frontline, the renowned investigative journalism series in the United States.

derooted Creative Agency has been the agency of record for Tehran Bureau since its launch earlier this year. derooted played a major role in the success of Tehran Bureau, in part through advanced use of social networking sites to promote its coverage and to create a platform to quickly and efficiently disseminate news, video and photos of the demonstrations that erupted after the June 12 election.

Since then, Tehran Bureau has been widely featured in the most prestigious news organizations around the world, from the New York Times, ABC News and CNN to Le Monde and other international publications. Today Tehran Bureau is considered the premier source of news about Iran in the English language.

derooted Agency wishes the staff of Tehran Bureau continued success and looks forward to its ongoing collaboration with this agency.

Sep 2009 23

After posting the Paul Rand video someone sent us this. ABC’s 20/20 drops yet another compelling story, The top three design mistakes made by Americans. I have to admit that I got out of my chair and applauded the first and oh so crucial point, NEVER use Comic Sans! If you know me and have left me near your computer, chances are I have already uninstalled it. If not, get rid of it! Too many times have I almost crashed my bike because I’ve been blinded by the grotesque, blatant use of said font in out door advertising. With so many amazing fonts available there is NO excuse for using Comic Sans, but if you find yourself in a bind (no $ for typography) hit up dafont or tap your network of designers whom are bound to have a goody bag filled with typefaces.

Sep 2009 17

Sep 2009 15

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