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Apr 2010 30

Today I had the opportunity to sit in on a photo shoot for Carl Young; an up and coming musician who is breaking through the clutter with his elegant, sophisticated lyrics and smooth debonair style. Carl is truly an artist with his own crooner style and strong, masculine image. Currently working to promote his album, as well as brand himself in the public’ mind, Carl Young is stepping out as his own. Currently shooting promotional photos, the experience on set was a true reflection of Carl’s style and personality. The feeling was professional yet comfortable with Carl working closely with the stylists, photographer and director to capture the perfect reflection of his persona. Everyone on set was comfortable and friendly as they worked together keeping things light yet to the point.

crooner carl young 2 A Day on the Photo Shoot of Carl Young

As we arrived at Moroco Chocolat, the production set was prepared and abuzz with setting the lighting and preparing Carl for the shoot. This was the perfect location for such a shoot with its elegant and romantic yet edgy image, a mix of royal purples and black leather; an upper scale yet trendy lounge perfect for the strong sultry mood. The lounge itself is very unique as it is attached to the delightful chocolate boutique, the chocolates and macaroon work their way into the lounge as well as decorations on plants and table décor. As the crew prepared it was clear that the shoot was very comfortable and social with everyone joking and easing into the shoot. The feel on this set was perfect to emblemize Carl’s warm yet strong image. Carl’s face was constantly alight with smiles and laughs as the stylists joked with him while reorganizing his dress shirt and tie. He was extremely personable and open to all suggestions as well as ready to offer some of his own.

crooner carl young 3 A Day on the Photo Shoot of Carl Young

As things got started on set the main thought that came to mind was James Bond. Everything from the set to the clothing and Carl’s rugged sophisticated look came together to personify the ultimate 007 man, a feeling that I’m sure Carl as well as the ladies will appreciate. This style is one that appeals to everyone, the suave sexy feel for his female fans and a strong masculine feel for the males; Daniel Craig would be proud. The shoot began inside, posed against a dark leather couch with Carl in a black suit jacket and dark pants. The combination of dark on dark was perfect at accenting the shoots feel and really brought out a great array of comfortable yet sophisticated poses. This set provided for a variety of movement and freedom for creativity, while the deep tones really allowed Carl to stand out. From here the shoot moved outside to Moroco Chocolats all-white furnished patio where Carl was prepared in a white cream suit. The lighting and colors brought out the other side of Bond, the clean cut Miami vibe that contrasted perfectly to the rugged dark of the indoor shoot, and really allowed his deep blue eyes to dazzle. Outside the shoot became playful and easy going with Carl playing with the different furniture available while interacting and joking with the staff capturing his cool, easy-going side on camera.

crooner carl young 1 A Day on the Photo Shoot of Carl Young

The photo shoot was really a capturing experience that perfectly complimented and embodied Carl Young’s strong yet suave image and truly brought out his inner 007. I’m sure that these photos will perfectly compliment Carl’s musical style as well as truly present an image to the public of who Carl Young is. I know that I for one can’t wait to see how they turn out and to see how Carl takes his audience by storm.

- Janine Lubey

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Apr 2010 27

Whats the latest hype with Facebook? The social networking site has unleashed its chains breaking free of its domain as it lets you “like” things all over/anywhere on the Web.

Facebook  Like buttons for the entire web. They are the same Like buttons you  see on Facebook, which will now be seen on various websites.
If you are a webmaster, you might be interested in implementing this on your blog/website right away, since it lets users to share something they find interesting on your website on click of a button.

The Like button enables users to make connections to your pages and share content back to their friends on Facebook with one click. Since the content is hosted by Facebook, the button can display personalized content whether or not the user has logged into your site. For logged-in Facebook users, the button is personalized to highlight friends who have also liked the page. The basic Like button is available via a simple iframe you can drop into your page easily. A fuller-featured Like button is available via the <fb:like> XFBML tag and requires you use the new JavaScript SDK. The XFBML version allows users to add a comment to their like as it is posted back to Facebook.

If your web pages represent profiles of real-world things — things like movies, sports teams, celebrities, and restaurants, you can optionally use the Open Graph protocol to enable users to establish lasting connections to your pages. Your pages show up in more places on Facebook and you gain the ability to publish stream stories to connected users.”

Adding meta data to your web pages:

•    og:title - The title of your page; if not specified, the title element will be used.
•    og:site_name – The name of your web site, e.g., “CNN” or “IMDb”.
•    og:image – The URL of the best picture for this page. The image must be at least 50px by 50px and have a maximum aspect ratio of 3:1.
For example if you are creating a page about the movie ‘The Rock’ you would include this meta data:
•    <meta property=”og:title” content=”The Rock”/>
•    <meta property=”og:site_name” content=”IMDb”/>
•    <meta property=”og:image” content=”http://ia.media-imdb.com/rock.jpg”/>

Find out more at: developers.facebook.com

How to Add Facebook Like Button on WordPress Blogs?

Implementing Facebook’s Like button on your WordPress  blog doesn’t get any simpler either. It took the WordPress community no more than a few days to introduce a vast array of WP Plugins.

Here are my personal picks for WordPress Facebook Like Plugins. As always, if you try these plugins, please do let me know your thoughts.

Facebook Open Graph Widget

In order to add this widget to Facebook you must be a member of Facebook. The widget will not appear unless you set your Facebook ID in the widget options. Your Facebook ID is the long number that Facebook uses to identify you, or you can use your unique username if you have one. If you can’t find your user id, try looking in your photos. I found mine in the URL to the albums.

Great Plugin. Lots of little tweeks. Also a widget.

WordPress-Facebook-Like

Simple. Lightweight. Awesome (and every time someone clicks “like” that activity will show up in their Facebook stream and bring traffic back to your blog.

This one is my favorite. Simple and to the point. Very minimal.

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Apr 2010 21

Twitter has been nothing short of successful since the website launched itself in 2006.  The social media site has revolutionized the online world by allowing users to follow others and stay up-to-date on the latest trends and topics.  In the last 4 years, aside from the extremely rapid growing fan base, not much has changed to the site’s style and design — until now…

During the recent Ad Age Conference in April, COO Dick Costolo announced Twitter’s new addition: Promotional Tweets.  Promoted Tweets are the solution to maintaining a free service with continuous growth.  Best Buy and Starbucks are a few of the major corporations involved.

Personally, I think that this is a smart solution for the popular micro-blogging service.  The sponsored tweets won’t interrupt us and they allow us to continue to use our beloved twitter.  How many of you use twitter to promote yourselves?  Under trending topics on the site, promoted tweets ranks low.  My impression is not too many people are hot and bothered by the change.  It is a win-win situation — we keep using twitter for free, and they throw a few subtle promotional tweets our way.  I’d love to hear your thoughts!

-Sheera