Mar 2011 28
In the past year we’ve witnessed a number of very impressive 3D mapping experiments from independent artists’ initiatives like Gorillaz to awesome visual performances for by big brands such as Ralph Lauren, Samsung, Mattel and Nike. These methods may not be groundbreaking in technology, but the scale of this project and the creative direction along with the intensity of the images has us quite in awe. “Adidas is all in” is the new Adidas campaign launched last Wednesday at the “Palais du Pharo” in Marseille, France.
The video was shot during the event NODE.10, a festival of electronic music and digital arts that was held in Modena. The network projected onto the façade of Palazzo Santa Margherita is distorted by the sound emittet during the live performance of the artists.
